Very smart move by March Jacobs, a concept store called Bookmarc. After Moleskine reminded the world that stationary can be a mainstream trend and it is a great area to invest in, many brands started to lean in this category. A good stationary is no longer an unnecessarily expensive and boring gift given by 50 and plus relatives. You can buy brand stationary as a house gift or even for your nieces 8th birthday. It has become an appreciated gift concept that peaks especially during holiday seasons. Also a good stationary has become an essential item in our daily lives, no one prefers to use a scrap book that’s not good looking enough even to write their grocery list. Even companies started to invest in their corporate stationeries to increase their brand values. A market growing rapidly that still has room for new comers to push the stocks higher.